Opening An Indoor Children's Park A Must-Read for Industry Entrants

As an emerging field with vast development prospects, many investors have spotted the "lucrative potential" of children's parks, and an increasing number of entrepreneurs have selected children's parks as their investment projects.

So, how can children's parks be operated to yield better profits? What precautions need to be taken?

Next, follow CHOWCHOW PLAY to discover the key issues that demand attention for successfully operating a children's park!

1.Irregular Promotion and Accumulation of Customer Resources

Promotion plays a vital role in enhancing and expanding consumers' awareness of your brand. When customers have a consumption need and are choosing a children's park, they often subconsciously pick your store. This is known as cognitive consumption!

We must proactively conduct both online and offline promotions and fully utilize all available resources and channels to promote children's parks, such as Douyin, group buying websites, Kuaishou, and other major self-media platforms.

Pay attention to the exploration of potential customers. Local children's clothing stores, primary schools, kindergartens, communities, shopping malls, supermarkets, maternal and child stores, toy stores, etc., are all concentrated areas of the target groups. Establish cooperation through cross-industry collaboration to expand the customer base.

2.Ensure Customer Transactions and Consumption

Part 1

Maintain Excellent Hygiene and Safety in the Park

Safety is the paramount factor in a children's park. Not only should safe and high-quality amusement equipment be selected, but also various safety and fire inspections need to be carried out meticulously.

In addition, as a service industry, the first impression given by a children's park to customers is of great significance. Regardless of the store's size, it must be clean and hygienic. Always maintain cleanliness, create a warm and tidy environment for customers, and make parents feel at ease.

If safety and hygiene cannot be guaranteed, customers will be resistant and distrustful, potentially resulting in a one-time-only consumption.

Part 2

Enhance the Service Level and Professionalism of the Park

The children's park falls under the service industry. Since it offers services, efforts must be made in this regard, especially focusing on the service level of the store staff. Store employees should not only have a friendly service attitude but also possess solid professional knowledge.

We should attach importance to the training of store staff, enhance their communication and service skills, their familiarity with equipment, and their ability to respond flexibly to emergencies.

Whether it's the store manager or the employees, they must constantly learn and enhance their professional capabilities, build customer trust through professionalism, and establish the store's reputation.

3.Attract Customers for Repeat Consumption

The membership consumption system in children's parks is an effective means to bind consumers and draw parents to the store for repeated consumption.

However, some members do not return to the park for consumption after applying for a card, causing a certain profit loss.

The children's park can entice previous consumers to come back by regularly reaching out to them.

For instance, through the points system, member privileges, package recommendations, etc., provide members with exclusive services and discounts, making them feel that their membership is worthwhile and offering more in-depth services.

As an operator of a children's park, if you aim to attract customers for repeat consumption, you must understand the actual needs of members, know what they desire and the kind of services they expect to enjoy, and strive to meet the needs of consumers based on their actual circumstances.

Only by grasping the psychology of consumers for marketing can we retain more members, thereby achieving better profits and making the park thrive and improve continuously.

Zhejiang Qiaoqiao Education Technology Co., Ltd.（indoor playground manufacturer)provides professional guidance to partners, including feasibility analysis, investment analysis, business district analysis, site selection plans, and store designs. These guides have simplified operations, making them worry-free.