Benefits of opening an indoor amusement park at the end of the year

Half of 2024 has passed, and many investors are still waiting and watching, unsure whether to open in the middle of the year or wait until the end of the year. However, for indoor children's parks, there are many benefits to opening at the end of the year.

1.More consumer groups with sufficient funds
Opening a children's playground at the end of the year is best timed during the winter and Spring Festival holidays. Due to the school holidays and family reunions, the Spring Festival is one of the busiest periods for businesses, especially for the children's industry, making it a golden opportunity. During this time, parents usually take their children out to play, and the children's playground becomes one of the most popular places. According to relevant data, the revenue of a children's playground during the Spring Festival period can even match or exceed that of a normal month, or even be higher! Since the Spring Festival is a time for family reunions, many parents are willing to accompany their children to the children's playground, enjoying a happy time together. During this period, students' study pressure is relatively low, so they can participate more in various activities and games in the children's playground, adding more fun and memories. At the same time, because of the "return rush", many families will choose to travel during the Spring Festival period. Children's playgrounds are usually located in shopping centers or holiday resorts, providing consumers with more choices and convenience.
2.  More high-quality stores with larger rent discounts
The end of the year often faces a peak period of outlet vacancies. The rental period for many outlets expires at the end of the year, and if the landlord does not choose to renew or a new tenant does not take over, the vacancy rate of the outlets will increase significantly. At this time, there are more choices for location selection. If it is an outlet transfer, the rental offer will have more room for negotiation due to the original business owner's quick withdrawal, so the cost-effectiveness of the outlet will be higher. If it is an outlet expiration, the lessee will generally release leasing information in advance to fill the vacancy as soon as possible, and provide more discount incentives, including rent reduction, for early tenants. Therefore, at the end of the year, entrepreneurs can choose better locations and save more rental investment, making better use of available funds.

3.More discounts and promotions, lower costs
The approaching holiday season is the peak period for major businesses to launch discounts and promotions, and many businesses will offer promotions for certain decoration materials, advertising materials, etc. Entrepreneurs can reduce cost expenditures, make full use of available funds, and improve decoration, working capital, personnel, etc. by opening a children's playground at this time, reducing investment costs, and reducing investment pressure for those who are short of funds. For those who have sufficient funds, they can purchase a variety of amusement equipment with more funds.

4. Marketing results are better, laying a solid foundation for future operations
Opening a business before the New Year is right during the peak period of continuous consumption, including many important festivals such as the Spring Festival and Lantern Festival. These festivals come one after another, bringing a large amount of traffic and publicity promotions to the children's playground. Opening a children's playground at this time can easily attract more potential consumers, establish brand reputation, and accumulate customer volume, laying a solid foundation for future operations and making operations easier. The children's playground can launch various marketing strategies to attract more consumers and create greater profits. For example, it can use publicity, marketing activities, service quality improvements, and smart management to achieve better business performance. At the same time, the children's playground can also provide parent-child interaction, theme games, DIY, and other activities based on the Spring Festival atmosphere to meet the needs of consumers and obtain more word-of-mouth and brand effects in the market.