Deterministic Diversified and Efficient Marketing | 2023 China Indoor Family Sports Center (FSC) Development Conference was successfully held

On the afternoon of May 10th, the 2023 China Indoor Family Sports Center Development Conference with the theme of "Deterministic Diverse and Efficient Marketing" was successfully held in the conference room of Area A of the Canton Fair Complex. The conference invited heavyweight guests such as official representatives of TikTok Life Services, well-known park investors, marketing experts, and party chief instructors to gather together to share topics on topics such as public domain drainage and private domain operations of indoor sports parks. Explore the future of indoor family sports centers.

TikTok Life Service Official Representative

As an important guest of this meeting, the official representative of TikTok Life Services became the focus of the scene. He shared in detail how to use social media platforms to achieve brand exposure and fission communication, and how to use TikTok short Video and live broadcast for marketing, shared the experience of successful cases and how to promote and market on the TikTok platform, and called on everyone to use the Internet and digital means to expand the public domain drainage of indoor sports parks and achieve rapid corporate development , and finally pointed out in the sharing that doing operations on TikTok is the best time to enter the game.

Zhou Xian, Operation Director of Pokiddo Sports Zone

Zhou Xian, the operation director of Pokiddo Sports Zone, shared with you the success stories of TikTok marketing and explained the implementation plan, from how to deploy TikTok store accounts, how to quickly reach the top of the rankings, and how the platform converts private domain traffic. A successful store starts from Start account positioning, account management, cooperation with benchmarking experts to increase exposure, product pricing, etc. to share in detail, and concluded that store accounts that do not make money = no reasonable deployment + no continuous content output + constant low prices, profitable Store account = cut off invalid actions + enlarge the core effective comparison formula, so that the audience and guests can understand at a glance, and finally said, "It is more important to understand yourself than to understand others". Each store has its own advantages and disadvantages, and there will be standard plans and suggestions, but it is still recommended to start from the actual store situation and use customized solutions to manage TikTok accounts with twice the result with half the effort.

Beijing Guantu Family Sports Center Meng Longbo

Meng Longbo of Beijing Guantu Family Sports Center shared with you the "panoramic ecology of cross-industry cooperation sports parks". Cross-industry cooperation is a marketing method and an open business philosophy. To do a good job in indoor sports parks is not only to do a good job online To promote the operation of the platform, we must also do a good job in offline services. Customers can understand online and experience real feelings offline. Online + offline = future prospects.

Peng Bin, Founder of Vitality 100 Sports Culture

Peng Bin, the founder of Vitality 100 Sports Culture, shared his experience on the topic of private domain operations. He emphasized that increasing revenue and reducing expenditure is a very important part of private domain operations, and private domain operations are a very important part of indoor sports parks. Only through accurate user portraits and insight into user behavior and serving audiences well can the value of members be enhanced. and empowerment are fully demonstrated.

AP party chief supervisor Ying Lili

Ying Lili, the chief supervisor of AP parties, took the stage to reveal how to hold nearly a thousand parties a year. She believes that customizing their theme party activities according to the needs of customers in indoor parks can not only attract more users, but also increase user stickiness and loyalty. In terms of marketing, she shared operational skills for participants The authors provided a variety of marketing ideas and ideas.

Wang Yongbao, founder and CEO of Wenzhou Pokiddo Amusement Toys Co., Ltd.

Wang Yongbao, the founder and CEO of Wenzhou Pokiddo Amusement Toys Co., Ltd., served as the host and guest in this event. He took the stage at the end to share the "success factors of high-income stores" and shared their experiences in brand building, project planning, The experience in equipment configuration and venue management has pointed out the development direction for everyone. According to the relevant policies issued by the state, the current period is a period of rapid development of indoor sports parks.

Through this conference, the practitioners of the indoor family sports center not only have a deep understanding of market development trends, mastered innovative marketing strategies, but also made friends with colleagues in the industry and formed a good cooperative relationship. I believe that in this huge market, they will With the nutrition and energy brought by this conference, we can achieve rapid development and create a better future.