Methods to attract traffic to a newly opened children’s playground

For a newly opened children's amusement park, early promotion and marketing are crucial to quickly establish brand awareness and attract customers in the surrounding area.So, how can a newly opened children's amusement park effectively promote itself?

1. Pre opening period:

Create excitement through interior decoration, opening hours, and product promotion to attract attention.

2. Grand opening activities:

Create a buzz during the grand opening that will entice customers. By presenting music, dance, acrobatics, and magic shows, the grand opening celebration can attract potential customers to watch and become motivated to visit and consume. You can also theme the theme park arena and surrounding area as a festive celebration space, for instance, themes such as Halloween, Christmas, animation/cartoon, football, among others. Besides, you can host various children-parent activities such as developmental training, DIY handcrafts, competitive contests, cooking lessons, among others. They can lure children and adults of different ages.

3. Set up shop on group-buying platforms

Include your shop on famous group-buying platforms like Meituan app, dazhongdianping app and others to make your store known to customers within a 5 km radius. Additionally, attract customers to place orders on the online platforms through discounts or bundled offers.

4. social media influencer

Collaborate with influencers on social media platforms to invite them to the store to experience the service process first-hand while filming videos or taking photos for promotion. Look for local life influencers, with fans mostly from the same city, suitable for online and offline traffic.

5. Create photo-opportunity scenes:

Photography has become one of the “must-haves” for many people, and parents often take photographs of children at amusement parks, which they will share online. Create areas in your park that are feature unique for capturing photos that are worth sharing online. The more customers that post photos online, the more effective and trustworthy your promotional campaign will become.

6. Creative product integration:

Introduce some creative brand-related products to increase the park's visibility and presence, captivate the customer's attention, and improve credibility. You can design your original products such as educational toys, interesting books, and children's stationery, among others. You can also customize some cartoon mini dolls and student gift packs, where you can print the amusement park name, logo, among other significant information to increase brand awareness.

7. Create an amusement Park account:

Initiate and operate your social media accounts to amplify your promotional campaign. Since the park understands your products and services better, your campaign will be more relevant, engaging and improve customers' trust and confidence in your offerings.

8. Create Exciting Banner Advertisements

If your amusement park is located in a busy commercial center, you can choose to hang a banner advertisement to capture the attention of passers-by. The banner should promote your park's versions and advantages, contain critical contact and address information, and catch customers' attention.

9. Cinema Advertisements

Partner with your local cinemas to advertise your amusement park. You can play a variety of park-related videos, particularly entertaining and educational videos.

10. Collaborative promotions:

Cooperate with local kindergartens and primary schools by offering them discount coupons or other promotion materials. This will help attract more potential customers.

11. Local media coverage:

Raise the park's awareness by submitting newsletters or stories about your amusement park to local newspapers, magazines, and television stations. You can provide editors with news releases, noteworthy updates, or interview journalists about your amusement park along with safety regulations in case of emergencies.

12. Promote Events:

Maintain your park's audience and regular customers by periodically publishing information about discounted tickets, new activities, and games. The promotion can be done through online platforms, text messaging, radio, and television, in addition to special marketing events.

13. Public transport advertising:

Public transportation always has advertisements running on them, and if you can target them, you can appeal to potential customers' interest.

14. Collaborative Distribution of Discount coupons:

Collaborate with local department stores, shopping malls, or restaurants and place discount coupons and amusement park relevant information in the stores. This can attract potential customers, particularly during public holidays or evenings.

In conclusion, the promotional strategies need to be implemented in stages, and their efficiency is interlinked with the amusement park's scale and actual situation. Only by promoting your amusement part effectively, can they become known and established as financially successful businesses for the foreseeable future.