7 Key Factors for Successfully Operating An Indoor Sports Park

As the sports and entertainment market becomes increasingly competitive, investors of indoor parks face the challenge of optimizing organizational structure and job establishment to improve work efficiency and ensure fair employee compensation while minimizing costs. In this article, we present a basic model of organizational structure and refined positions within an indoor park to inspire you to consider ways to improve overall team effectiveness while reducing operating costs. In such a highly competitive environment, it is crucial to have a scientifically planned organizational structure and reasonable job establishment to improve store operation efficiency and increase investment value. Prioritizing these factors will help investors ensure their indoor parks thrive in the market.

1. Indoor amusement park navigator store manager.

The role of a pilot store manager in an indoor park is critical given their responsibility for leading and managing the store operations, while ensuring long-term business growth and development. Successful managers must possess comprehensive management capabilities and market insight to excel in their leadership roles.
Position establishment：
In a standard single-item indoor park, one store manager typically oversees all aspects of the business. However, multi-project comprehensive parks may require dedicated store managers for different functional areas to ensure efficient and smooth operations in each area.

2. As a sales pioneer marketing manager for an indoor park, the primary responsibility is to increase the park's popularity and attractiveness through various channels. Effective marketing activities should be planned, and social media, advertising, and other methods should be used to attract more customers to the park. The manager is also responsible for the front-end sales performance in the store.

In most indoor parks, the marketing manager is also responsible for front-end sales. Executives oversee integrating marketing and sales strategies to improve customer experience and sales efficiency. In smaller single parks, the responsibilities are often combined with the store manager to ensure continuity in management and cost-effectiveness.

3. The safety supervisor in an indoor park holds the critical position of ensuring safe park operations. This person must be very rigorous, with zero tolerance for safety procedures, and take responsibility for formulating strict safety policies, conducting regular inspections, maintenance, identifying and handling safety hazards in a timely manner, and ensuring maximum safety for tourists and employees.

Usually, an indoor park sets up a safety director responsible for supervising the safety management of the entire park. In some cases, the Safety Director's responsibilities may overlap with those of the Infield Supervisor's role to ensure general safety in venue operations. In addition, some parks utilize coaches as safety directors, leveraging their professional knowledge to strengthen safety education and accident prevention.

The safety supervisor needs thorough understanding of safety regulations and procedures in amusement parks, as well as strong communication and risk management skills. They must be able to identify safety hazards, implement corrective measures, and develop a proactive approach for preventing accidents.

4. Event master planning in an indoor park requires excellent imagination and implementation skills. The planner is responsible for designing interesting events that enhance customer interaction and enjoyment, in line with the park's business development direction (corporate team building, birthday parties, school graduation seasons, cross-industry cooperation, etc.). They must continually innovate and launch event programs that meet market trends, improving customer participation and satisfaction.

In small stores, special event planning positions are usually not set up; other teams take on that responsibility. In larger comprehensive stores, full-time event planners are appointed to focus on planning and executing various activities. The planners ensure that events are innovative and appealing to meet the complexity of the business and customer flow. Event master planners should possess excellent organizational, planning, and communication skills. They must have strong creative thinking ability, keep up with market trends, and plan and execute events that achieve their objectives.

5. Amusement Park Celebrity Coach: coaches and assistant coaches (safety officers) are essential for daily park operations. Besides having a degree of affinity to build relationships with customers, they must guide visitors in using the facilities safely, coordinate with the safety supervisor to monitor overall safety, and always be prepared for emergencies.

Typically, a standard indoor park would have one professional coach, while larger stores may have two coaches to meet various customer needs. As for the configuration of teaching assistants, it is determined based on the actual area of the store and the complexity of the project.

Staffing levels are also dependent on store size, with areas of around 1000-2000m requiring 3-8 staff, while 2000-3000m needs 8-13 people, and 3000-4000m requires 13-18 employees, and so forth.

6. Performance King - Front Office

The front desk cashier is the king of performance in an indoor park as they are the first point of contact for customers. As the most important sales position, cashiers must have a keen insight to drive sales and upsell. Additionally, they are responsible for the park's cashier system, daily ticketing and merchandise sales operations, ensuring the accuracy of financial transactions and account balances.

Cashier staffing levels at the front desk of the park are closely tied to the actual area of the store. Areas of 1000-2000m require 2-3 cashiers staffing, 2000-3000m needs 3-4 cashiers, and 3000-4000m requires 4-5 cashiers, and so on.

7. Store cleaners must possess mysophobic attributes to ensure the indoor park's environmental hygiene and provide customers with a clean and tidy play environment. Depending on the size of the park, the standard park cleaning staff ratio is typically 1 cleaner for every 1,050 square meters.

In smaller stores that do not have independent bathrooms, there may not be dedicated cleaning staff. In such cases, other employees are responsible for daily cleaning to maintain the store's neatness and hygiene.

An efficient and well-organized structure based on appropriately allocated responsibilities lays a solid foundation for the sustained and stable operations of an indoor park. In actual practice, the organizational structure and responsibilities of the job positions may need to be adjusted dynamically to adapt to changing market conditions and customer needs. Simply put, the success of an indoor park is not solely dependent on high-quality facilities and services but is equally correlated with its structural organization and reasonable job distribution. Continuous optimization of the management system is essential to maintain a competitive position in the market and to achieve long-term sustainability.

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