8 Factors for Location Selection of Indoor Kids Playground

Nowadays, the kid's playground market is getting bigger and bigger and more popular, and many people are interested in this market!For indoor kid's playgrounds, store location is one of the important factors affecting profitability.

The following are 8 analyzes and suggestions given by QQtoy for your reference in location selection:

1. Traffic flow and target audience

Choose to be located in places with high traffic volume, such as business districts, shopping malls, community centers, etc., to ensure there are enough potential customers. Focus on areas with more kids or families, and also consider areas close to schools to attract more kids and parents.

2. Accessibility and transportation convenience

Choose a location close to public transport or major roads that is easily accessible for parents and kids.At the same time, sufficient parking spaces are provided to facilitate families who come by car.

3. Facilities and supporting equipment

Make sure there are enough amenities nearby such as restaurants, coffee shops, toilets, etc. This will provide additional convenience and attract families to stay around the playground for longer periods of time.

4. Safety and environmental quality

Consider the safety factors near the site to ensure that the surrounding environment is safe and away from noise, pollution and other environments that are not conducive to kid. Also ensure that relevant fire, health and safety regulations are complied with.

5. Consider “who are our neighbors?”

A good store location can enhance the brand image. At this time, what you need to consider is "who are your neighbors?"

Many times consumers will judge the strength of your playground based on the brand of your neighbor.

At the same time, a good store location can also leverage business. The promotion effect that a good store location can bring also lays a solid foundation for the playground to expand again.

6. Size and layout

The site should be large enough to accommodate a variety of play equipment and supporting facilities, and leave enough space for kid to move freely.

At the same time, there should be as few pillars as possible in the store's usable area, and the shape of the site should be as regular as possible, so that the utilization rate of the site is high.

Also consider the layout of the space that will require facilities such as restrooms, seating areas, and lockers.

7. Competitors

Assess competitor presence and performance in target areas.

Taking into account competitive factors, when selecting a location, try to keep a certain distance from peer stores to reduce the occurrence of adverse competitive factors and avoid affecting business performance. Of course, competition is inevitable, which requires widening the gap between your own store and your peers and building the core competitiveness of your own store.

Further consideration needs to be given to providing unique or differentiated services and experiences to attract customers.

8. Costs and budgets

Assess costs such as rent, renovations, equipment, etc., and make sure they fit within your budget.

Sometimes opening a playground in a high-traffic area may result in higher costs, and you need to ensure that the business model can be profitable.

All in all, a better venue can be selected by considering factors such as foot traffic, competitors, accessibility, facilities and ancillary equipment, security, space size, and cost budget.

The market must move, don't be lazy! Market research and inspections are key to making informed decisions and can help you better understand your target customers, market trends, and competitive environment.

If you want to build an indoor playground,for more information,pls feel free to contact us!