Benefit of buildiing indoor children's playground in a large shopping mall?

It is common knowledge that the location of an indoor children's park is crucial since the number of visitors greatly impacts its popularity. People typically opt for locations near busy shopping malls, supermarkets, and schools. Large shopping malls are the preferred choice, and there are several advantages to selecting this type of location. What are these benefits?

The shopping mall has a one-stop service function for eating, drinking and entertainment, and with a good environment, it has become the first choice for everyone's leisure consumption. Many investors plan to open a children's paradise in a shopping mall. Considering the high rent of the shopping mall, many investors have been worried about what should be paid attention to when opening a children's paradise in a shopping mall?

1. Sufficient customer flow

Shopping malls are strategically placed in densely populated regions, catering to a wide range of needs for entertainment, food, and drink. This versatility makes them endearing to locals and leads to significant foot traffic. Therefore, having a children's playground located within a shopping mall has inherent advantages given the adequate customer flow.

2. Strong spending power

The consumer groups in shopping malls are generally middle class with strong purchasing power. Large shopping and entertainment malls have a higher potential for generating profits for children's parks, as parents who bring their children to these malls are willing to spend money on leisure activities. Therefore, children's parks located in shopping malls have the ability to set higher prices and generate considerable profits.

With the rapid development of the economy, consumer demand is on the rise. Consumers are increasingly brand-conscious and willing to invest in high-end products that reflect their identities and showcase their quality of life. Shopping malls have a brand effect that instills confidence in customers' consumption choices. Additionally, shopping malls may have large brand-name stores for maternal and infant products, children's clothing, and other items that create a brand cluster effect. The mall's own brand promotes and advertises intangible products, including indoor children's parks.

Shopping centers are popular venues for leisure and entertainment and are typically located in areas that are close to the city center, have convenient transportation, and are easily accessible. Setting up an indoor children's park in a shopping center provides convenience for customers as there are many bus routes available to choose from. Convenient transportation and the high popularity of shopping centers bring potential customers to the indoor children's park. In these areas, people of all ages and social classes visit shopping centers, generating a large number of foot traffic. Furthermore, the significant foot traffic and easy membership card registration ensure a quick return on investment for the indoor children's park.

Opening an indoor children's park near a large shopping mall can engage in joint promotional activities with the shops. For example, customers who shop at the mall to achieve a certain amount can receive vouchers to visit the indoor park, promoting the business of both the park and shops. This also increases the indoor children's park's popularity, letting more people know about its existence and promoting the idea of combining shopping with leisure.