"Enabling Space, Linking the Future" 2023 China Sports Space Conference was successfully held

On May 25, 2023, the China Sports Space Conference was grandly held in Xiamen. The conference was guided by the Economic Department of the State General Administration of Sport, hosted by the China Sporting Goods Industry Federation, and important leaders of the State General Administration of Sport came to guide. The meeting was presided over by Mr. Zhang Qing, CEO of Beijing Keyway Sports Consulting Company and Secretary-General of the Sports Space (Park) Committee of the China Sports Federation. Hundreds of guests from all walks of life gathered together to discuss "Enabling Space" , Linking the Future" aims to explore new trends in sports consumption upgrades and promote new developments in the sports space industry.

Mr. Wang Yongbao delivered the opening speech. He said that people's demand and expectations for sports space are getting higher and higher. How to make full use of limited land resources to create diversified and intelligent sports spaces to meet the sports consumption needs of different groups, It is worth thinking about and solving by practitioners. China Sports Space Conference is the first professional forum in China with the theme of sports space. It brings together representatives from all parties involved in the construction and operation of sports parks. We hope that everyone can fully communicate and cooperate here to promote the innovative development and quality improvement of sports spaces.

On the site of the conference, the grade evaluation activity of the sports space demonstration base was officially launched. The selection was conducted by the Sports Space Special Committee in conjunction with a third-party professional selection organization. In sports parks, sports camps, sports complexes, sports parks and other subdivided fields, it focused on brand image, business format, location, facilities, safety, and management systems. Comprehensive screening is carried out from a wide angle, with the purpose of selecting sports space bases with outstanding demonstration value and regional representation.

This is also the first official selection activity that is both authoritative and professional, and pays attention to the feelings of consumers and experiencers! The launching ceremony invited Luo Jie, vice chairman and secretary-general of China Sporting Goods Federation; Lao Jianjun, deputy director of Xiamen Sports Bureau; Wang Yongbao, executive vice chairman of China Sports Space Special Committee; Yue Lei, the general manager of the company; Xu Lin, the general manager of the Science and Technology Park of the National University of Upper Body; Wang Yuxiong, the director of the Sports Economics Research Center of the Central University of Finance and Economics, witnessed this historic moment together!

Representatives such as Wang Xiaowei, General Manager of Sportsman, Wang Yongbao, General Manager of Pokiddo, Xu Lin, General Manager of Upper National University Science and Technology Park, Li Yangjun, Executive Deputy Secretary-General of the Camping Committee of China Sports Federation, and other representatives had a heated discussion on the topic of "Voice of Space Operation" . In the past three years, the impact of the epidemic has also brought opportunities. Indoor sports parks have embarked on the road of reform to improve quality and efficiency, with finer and more refined operations. At the same time, outdoor sports-camping has become a popular project. The operation work should pay close attention to the new consumption scenarios, and focus on festivals, carnivals and other content to enrich the sports space format and improve customer satisfaction.

Mr. Wang Yongbao also shared his experience on how to improve the efficiency of sports space operations. He believes that to improve the efficiency of sports space operations, the key points are as follows:

1. Site selection for indoor sports parks - in the format of indoor sports parks, site selection accounts for 70% of the total, because the convenience of site selection has the greatest impact on customers. In order to provide better service, we should choose a location that is easy to find and has convenient transportation.

2. The content of the indoor sports hall - when customers enter the sports hall, we should meet their play needs, the most important of which is to have the functionality of the entire venue and the richness of equipment, provide a full range of facilities and equipment, and Reasonable venue movement to improve satisfaction.

3. Operation of indoor family sports center - this link contains many contents, the most important of which is to satisfy customers' emotional value. We should pay attention to the feelings of customers, establish a good service and feedback mechanism, and leave a deep impression. At the same time, we must continue to innovate and improve to attract more customers to experience.

After the wonderful meeting process, the conference also arranged an industry investment promotion meeting. Witnessed by government leaders, guests from all walks of life and friends from the media, more than ten sports projects have been signed on-site. These projects have large investment scale, high quality and efficiency, and good market prospects. This also indicates that with the strong support of governments at all levels, the sports space industry will successfully move towards a higher level, a deeper level, and a wider field.

The 2023 China Sports Space Conference has come to an end. The wonderful collision of wisdom and comprehensive information sharing will surely provide more possibilities for the healthy and sustainable development of the sports space industry in the future, and will also inject new momentum into the high-quality transformation and upgrading of China's sports industry. In the future, Pokiddo will also give full play to its advantages and continue to empower the new development of the industry.