Author: Lucyan Ye Publish Time: 2022-10-05 Origin: Site
With the rise of economic level and the change of family parenting concept, the demand for children's entertainment is increasing. The children's market continues to expand! The children's playground industry has entered an unprecedented golden period of development. Nowadays, investing in the children's playground industry can be said to be more appropriate. As long as investors master the investment skills and operation methods, it is not a problem to open a children's playground to make money! However, in the face of such a prosperous children's playground market, there are still investors who lose money and do not make money. Below, CHOWCHOW summarizes some misunderstandings on the market that make indoor children's parks unprofitable, and I hope everyone can change them if they have any.
Some investors see that the indoor children's parks in the market are booming, they feel that the indoor children's parks are very profitable, and they easily decide to open an indoor children's park without detailed market research. Although the indoor children's playground industry makes money, not all places are suitable for opening indoor children's playgrounds. For example, in a certain urban area, the passenger flow is not large, and there are already several indoor children's playgrounds in the urban area. At this time, if you want to open a children's playground here, then you have to think carefully. It's not that this situation cannot be opened at all, but the pressure of competition will be very high. Are you confident enough to succeed? Before deciding to open an indoor children's park, you must do market research. Only by accurately grasping the market can you win.
The location of the store can be regarded as the cornerstone of the operation of the store. If your cornerstone is not strong, then success has already left you. A good location can bring a steady stream of customers, while a bad location can lead to a deserted storefront and no one to patronize. Faced with the location of indoor children's playgrounds, investors and entrepreneurs should comprehensively consider population density, frequency of commercial activities, location traffic, agglomeration effects, urban and rural planning, etc., and systematically select the optimal location that suits their own conditions.
Investment entrepreneurs often ask, what kind of amusement equipment does the children love to play in the children's park? Which children's play equipment are the most popular in indoor children's playgrounds? In fact, there are only inappropriate amusement equipment, and there is no unpleasant amusement equipment. Each amusement equipment has an age level suitable for play, such as epp building blocks, which are suitable for children aged 1-4 years old, while children aged 6-12 years old who are active like wisdom and bravery, children's development There are more parks. Don't choose what kind of amusement equipment you think is good, but choose the most suitable amusement equipment according to the needs of the target group.
The first impression of consumers on children's amusement parks is the decoration, and the decoration design of children's amusement parks is also very important, but some operators do not pay attention to this aspect, which eventually leads to the scarcity of customers and the loss of the park. When decorating the children's park, investors should determine the theme style of the decoration and match the park equipment. Only in this way, the next decoration of the park can be planned and carried out in an orderly manner. When choosing a style, you can incorporate some elements and styles that children's parents prefer, such as nature, innocence, and warmth. And pay attention to taste, fashion, decoration, but also the theme, through the overall decoration style, uniform dress, open and bright service environment to improve the unique characteristics of the store.
Now is the Internet age, if you ignore the online marketing, you will lose a lot of customer resources! In operation and promotion, indoor children's parks can use the Internet to increase passenger flow, which is the easiest and most cost-effective method. The most common way of online marketing is customer experience sharing. Customer experience sharing is easy to understand, sending pictures of kids to Moments so their friends can see them. Part of the customer needs to be passively shared by a small temptation, which requires a certain cost, such as sending small gifts through sharing, sharing activities to send free experience coupons, and so on.
Although the current children's playground market is very good, and the return on investment is high, it is not like you can wait and collect money as you imagine. For any project, it is necessary to do a good job in investment planning and operation management to avoid these operational problems. Errors can truly make profits and achieve long-term development.
