Author: Lucyan Ye Publish Time: 2022-10-06 Origin: Site
If I ask you which amusement project is the most popular now, I believe everyone can tell you that it is a trampoline park, not only because of its large venue area and rich content of amusement projects, but also because it can bring you more laughter and health. So people are always asking, the trampoline park business is so hot, how can it be closed down?
In fact, the business of trampoline parks is very hot. Generally speaking, trampoline parks with a large area and a certain scale can generally recover their costs in two months, while slower ones can basically return their capital and make profits within half a year and close down. There are still very few cases. If there is a situation where a trampoline park closes at a loss, then he must not have an in-depth understanding of the precautions of a trampoline park.
The precautions for investing in a trampoline park are as follows:
A. Site selection of trampoline park
1. It is best to choose any park in a crowded place. The location of the trampoline park also has high requirements for the surrounding environment. There are schools, communities, commercial complexes, comprehensive entertainment venues, etc. nearby. A good location An important factor when investing in a trampoline park is to make money.
2. Considering the rental cost comprehensively, the consumption levels in different regions are different, and the rental cost is also different. When choosing a site, try to choose a location with a lower rental and property level. It is a good choice for reconstruction.
B. Preliminary capital investment
1. The cost of trampoline equipment - the price of trampoline equipment is related to the design plan, functional items and product quality. After the site is determined, don't blindly buy the equipment. You must consider your actual needs and determine the design plan. Trampoline manufacturers, do not ignore the quality because of the low cost, and the subsequent losses will outweigh the gains.
2. Rental cost - this is mentioned in the above site selection. The rental cost also accounts for a large proportion in the operation of the entire trampoline park. On the basis of considering the flow of people, try to choose the low rent and property cost. site.
3. Water and electricity costs - daily water and electricity and other property costs
4. Marketing promotion fee - if the location of the venue is very good, it will greatly save the advertising cost of marketing promotion. You can decide whether to carry out marketing promotion according to the actual situation. Marketing promotion is divided into online (tiktok, paid promotion, media, etc.) and online (Promotional activities, joint venture activities) and other annual holidays and one month before the summer vacation, make relevant promotion arrangements in advance.
5. Labor cost - The labor cost is mainly the staff of the venue. The staff is allocated according to different schemes such as 80 square meters per person, 100 square meters per person, and 120 square meters per person. The salary of the personnel is determined by the local actual salary, usually 2500-3500 Yuan per month.
C. Factor analysis of human traffic
1. A wake-up census of industries related to the nature of schools, residential areas, commercial areas, training courses, entertainment complexes, etc. 3-5 kilometers around the site;
2. Assess how many people can be covered 3-5 kilometers around the trampoline park
3. How many of the people covered are potential customers who can come to the park for consumption.
4. Understand the traffic situation of other competitors around, analyze its own advantages and make relevant differentiated competition models.
1.Joint operation. It is a good cooperation method for investment entrepreneurs who are short of funds. It can reduce risks and at the same time can be bundled with the interests of shopping malls, which is beneficial to long-term operation. The deduction point is generally taken in coastal cities as an example. The distribution of benefits should not exceed 2.5:7.5 Depending on the situation analysis;
2. Guaranteed rent + deduction points, the shopping mall is responsible for the cashier, and the checkout method is to return the rest after the shopping mall deducts the income every month.
3. There is no need to pay site fees for deduction points, but water, electricity, labor, and property fees still need to be paid. In addition, the cashier must be restrained by a sound method, and the two parties can communicate with each other.
Eight consumption patterns (price reference)
1.Single card, direct ticket purchase, excluding any discount of 128 yuan / 3 hours;
2. Apply for a membership card. Handle prepaid card recharge activities, for example, if you charge 1000 to get 500, and the later consumption is appropriate, it will cost 108 yuan/day
3. Apply for an annual card. One-time recharge of 3,600 yuan to become an annual card member, unlimited play within the one-year validity period
4. Issue coupons through promotional activities for consumption guidance
5. Birthday party service package, 2000 yuan/time, including 10 children
6. Preschool education courses. Registration is charged by class hour, 100 yuan per class hour/person
7. Trampoline teaching. Registration fee by class hour, 100 yuan/person per class hour
8. Enterprise team building and development activities. Each enterprise charges per person, provides supervised drinks and venues, expands activity arrangements, and coaches training, 5,000 yuan per day.