Author: June pan Publish Time: 2023-12-27 Origin: Site
In recent years, with the continuous advancement of the three-child policy, the children's industry has broader development prospects. The continued economic growth and the improvement of people's living standards have also provided strong material support for the children's playground market.
When it comes to children's playgrounds, we have to talk about the management aspect. After all, when opening a store and doing business, we all hope to run the store well and make money!
So, how to operate and manage a children's playground? What issues need to be paid attention to during the operation process? In this issue, QQTOY will have a further chat with you!
The quality of children's playground equipment is the core of the development of the entire industry. Therefore, during the operation process, we must pay attention to the quality of amusement equipment and choose amusement equipment produced by regular manufacturers.https://www.chowchowplay.com
In addition, before choosing, you need to understand the consumer recognition of the product. No matter what type of amusement equipment it is, the purpose is to make more people like it.
The innovativeness of the device is key to attracting children. Introduce unique and creative amusement equipment, such as ball spray machines, ball castles, projected balls, etc., to stimulate children's curiosity and desire to explore.
Only by increasing the visibility of children's parks can they attract more new customers, so they must work hard on publicity and promotion.
Utilize social media platforms, make smart use of online and offline promotions, and create interesting interactive content to increase the exposure of the park.
For example: Create your own IP account based on your own park's products and services, build the park's WeChat group, Douyin, Kuaishou, Weibo, and Xiaohongshu accounts, and publish relevant videos, which can increase users' trust and realism. Stimulate in-store consumption experience!
Judging from the current market, in the period of consumption upgrading of children's playgrounds, consumer demand is developing towards diversification and personalization.
Personalized decoration, fashionable and cool play equipment, and clear and prominent themes are all bonus points for the park and are also the key to increasing the differentiation of the park.
Organizing rich and interesting theme activities and unique signature projects from time to time is a common trick to retain customers and achieve long-term profitability.
Pay attention to market dynamics and regularly upgrade facilities and themes. Add some new rides or keep the park fresh by introducing new elements.
In this way, we can meet the needs of children and attract more tourists.
Good store management can not only make the operation easier, but also effectively improve the enthusiasm of employees. This will also be more conducive to the long-term operation of the children's paradise to obtain greater development space and achieve greater profitability.
1. Accurately capture friendly and responsible store clerks through offline or online recruitment.
2 Only through reasonable division of labor and orderly management can all tasks be completed efficiently.
3. Pay attention to the training of store clerks to equip them with more professional service skills.
4. Strengthen the connection between employees and customers and encourage employees to actively interact with customers.
5. Provide appropriate rewards to stimulate employees' motivation, and provide appropriate cash rewards to employees who perform well on a monthly or quarterly basis and have a high card opening rate.
At present, the post-90s generation has become the main force of the new generation of parents and the main parenting group in a certain period of time in the future. Their consumption is not only based on the store environment and product brands, but also on a deeper level to experience services and seek experiences.
Therefore, for children's paradise operators, it is necessary to adjust new ideas.
If conditions permit, you can try to add some value-added items, such as parent-child DIY, children's picture books, children's stationery, parent-child restaurants, etc.
For some mothers or other female groups, manicure services can be set up, while for children, small educational classes can be set up.
Through these value-added projects, we can not only attract customers into the store, but also meet the diverse needs of customers, and enhance customer stickiness and loyalty, thereby achieving multi-channel profitability.
Zhejiang Qiaoqiao Education Technology Co., Ltd.（indoor playground manufacturer)provides professional guidance to partners, including feasibility analysis, investment analysis, business district analysis, site selection plans, and store designs. These guides have simplified operations, making them worry-free.
