How to manage children's park memebers well？

If you want to run a successful children's paradise, good management is key. Member management is essential to maintain contact with customers, encourage repeat business, and improve loyalty. It involves managing important data, consumption, points, stored value, promotions, and discounts. However, some operators struggle with membership management due to lack of experience. To overcome this, operators should focus on building strong customer relationships and utilizing the membership system effectively.So, as an operator of a children's park, how do you manage your members well?

1. Collect member data

Children's parks often hold promotional events during opening day or holidays to attract new members to apply for a membership card and enter their basic information. However, we should not be too direct  when asking certain questions like monthly income. Instead, income ranges can be provided for customers to choose from instead of asking for exact figures. Member addresses can also be collected by sending gifts, Wechat IDs can be collected by sending vouchers, and birth dates can be obtained by scanning a customer's ID during membership card application.

2.Handle the relationship between customers and children's park

Many operators of children's paradise franchise stores misunderstand customer relationship management as merely improving relationships with customers to gain more profits. As a result, they focus too narrowly on the collection and management of customer information files as the core of customer management.In fact，The relationship management between children's park and customers is only a very small part of membership management.Customer relationship management is an all-encompassing strategic arrangement for children's park operations. It's not just about establishing a good relationship between the children's park and customers, but should be the starting point and direction of all business activities. The starting point is responding to customer needs, and the end goal is realizing their needs and providing customer service.

3.Employees should have professional knowledge and provide advice to customers

Children's playground staff should have professional knowledge about products and baby care to provide professional advice. Customers prefer hearing professional answers to their questions or concerns. Consultative selling is important in building customer trust and establishing long-term customer relationships.

4.Do member marketing,and activities

（1）By offering activities such as member days, store celebrations, birthday parties, holiday events, daily parent-child classes, and public welfare theme events, stores can effectively increase their influence and create interactions with customers. As members, customers typically anticipate receiving more discounts compared to regular consumers.

（2）Membership rebate marketing is an effective way to attract more customers to apply for membership and establish loyal customer group. This can be executed through various activities such as member recharge discounts, rebates for members who introduce friends to spend, birthday discounts, points earned for gifts or other incentives. All these activities can stimulate an increase in membership numbers.

5.Cultivate high loyalty members

High-loyalty members are the regular customers in the park with high consumption frequency and active participation in activities. They are supportive and engaged with the park's events, and act like fans of celebrities who actively participate in any activities. This is a critical step for launching fission, which is an exponential growth process based on these loyal customers spreading the word about the park . Therefore, it's important for each amusement park to develop their own high-loyalty seed members by regularly giving them gifts and activities, offering discounts and gifts during festivals, Through these promotions, the popularity of the park can be further enhanced.

6.Category management of customers

To ensure efficient management of children's parks, customer standards must be clearly defined ，customer satisfaction is the goal，and ordinary customers and VIP customers must be distinguished， build relationships with customers and provide targeted services so as to harmonize the value objectives of the children's paradise and the customer value objectives.

In order to meet the increasingly sophisticated consumption needs of different customers, we need to utilize a big data customer segmentation system to perform a thorough analysis of members. Typically, we will conduct promotional events during holidays to attract new members through discounted offers and collect basic customer information.

All in all, The exploration of member value is a cyclic and gradual process. First, it is necessary to collect effective data, analyze it through a digital management system, and form analysis reports to provide decision-making support for managers, thereby improving the decision-making and timeliness of decision-making. While these decisions meet user needs, they will also encourage members to consume a second time and stabilize the consumption cycle. Therefore, only by doing these basic things well from the management system level can the value of member data be truly realized.