Problems And Solutions In Outdoor Playground

Existing Problems

1. The park lacks personality, and most of the copied models have no own characteristics and lack competitiveness, resulting in fewer tourists;

2. The repetitiveness of amusement facilities is high, the equipment in the park has not been updated more in time, and it has not been developed according to the theme, and the homogeneity of amusement items is serious;

3. The planning and design are not in place, the construction is not refined enough, and the details are not in place, resulting in a bad experience for tourists;

4. Lack of high-level, classic amusement items and performing arts; most of the parks lack classic amusement items, resulting in a low rate of tourists returning;

5. The market is too localized; the attraction of the park project is not enough, and it can only attract some local tourists, which is also common;

6. The management is chaotic, the profit model is single, mainly relying on the "ticket economy", and the operation and management of the secondary consumption model of tourists is not in place.

The Solution

First of all, the selection and investment of regions are very important conditions. When choosing an area, it depends on whether there is a demand for theme parks in the market, how much investment is appropriate in this area, and accurate investment based on the actual situation.

Secondly, the core of theme parks is culture and theme, that is, IP. This is also the soul of the park's distinctive features and unique personality. With culture and themes, there must be a good theme design. Without a good story line, the theme park will definitely lose its appeal.

In the end, the key to solving the dilemma is creativity, deeply exploring the needs of tourists, and creating ideas from the standpoint of tourists. Let the tourists have a reasonable physical and emotional experience in the process of playing, and can promote the second and third time to visit the park. This is the point of creativity.