Author: Lucyan Ye Publish Time: 2022-10-07 Origin: Site
Many entrepreneurs who want to invest in trampoline parks are not very clear about the trampoline industry, and most of the entrepreneurs who enter trampoline parks are straddling.
CHOWCHOW lists the following industry knowledge about trampoline parks, allowing investors to have a deeper understanding of trampoline-related industries. To calculate accurate
What are some common misunderstandings in choosing a trampoline park in a children's playground?
This method of site selection is particularly easy to attract investors: there are many people, high liquidity, and abundant nearby merchants. Anyone who has sensed it first will be confused by the superficial phenomenon.
The research and analysis of site selection needs to fully consider the influencing factors:
Such as the positioning of consumer groups, the level of consumption capacity, and whether the surrounding business formats meet the consumption needs of modern young people and children. The distribution of surrounding communities, the influence of government policies; whether the transportation is convenient, the payback period of investment, the rate of return on investment, etc. If the preliminary analysis is not sufficient, it is easy to lose money, save money reluctantly, invest too much, etc. This is a typical breadwinner.
Some commercial complexes have excellent locations, but because they do not meet the positioning of their own parks, it is difficult to operate the parks. Traditional department store districts are similar to traditional business districts, while luxury shopping malls cannot meet the daily consumption needs of ordinary people. The concept of young consumer groups has also changed, pursuing more personalized and differentiated consumption.
Difficulty in operating the park. The traditional department store business circle is similar to the traditional business circle model, and the concept of young consumer groups has also changed, pursuing more personalized and differentiated consumption. When choosing a commercial entity to settle in, it is also necessary to consider whether the internal business plan is reasonable and avoid vicious competition caused by overlapping consumption; insufficient investment in complexes, long maintenance cycles, weak operation capabilities of complexes, and lack of borrowing potential are all our business. . Indispensable in the complex research process. Trampoline makes money
Whether it is feasible to open an independent paradise store in a prosperous area/commercial district is also known through research data. However, most of these independent stores will face the inevitable situation of high marketing cost, high labor cost and low passenger flow. Independent stores may lose a certain natural flow of people, lack of random consumption by customers, and temporary consumption sometimes accounts for more than 40% of the park's income! Therefore, rich peripheral formats are very important.
In this era of rapid update and iteration, how to keep pace with the times, guide or meet customer needs, and have a change-oriented mentality is very important. Of course, some good management skills should be retained, but if there is a better way to make the trampoline run better, then we might as well make some changes, such as adding some new popular trampoline projects, more thoughtful service, and more effective publicity and promotion, better management system, more interactive game planning and more. Through market research, improve the management system, keep your trampoline park in close contact with players, and players come to play. The accumulated advantages can make your trampoline park more competitive.