Four Major Misunderstandings in Indoor Sports Park Investment

Many cross-border investors are interested in investing in sports parks, particularly indoor sports parks. However, they may feel unsure and overwhelmed about where to start, and often face various issues throughout the process. The current market is also confusing, with a mix of sports park manufacturers that offer inconsistent levels of expertise and guidance. As a result, investors may not receive the professional advice they need to create a competitive and successful indoor sports park. To avoid misunderstandings during the preparation of an indoor sports park, it is important to focus on the following:

Misunderstanding 1: Different prices for the same indoor sports park equipment

Investing in an indoor sports park is a significant commitment, and it's natural for investors to shop around to compare prices. However, there is often a vast disparity in the prices of sports park equipment, and some investors may choose the cheapest option without considering the quality. It's important to note that equipment that looks the same on the surface may have different levels of quality and safety.

For instance, investors should consider whether the raw materials used in the equipment are environmentally friendly, and whether the equipment is produced using standardized processes. It can be difficult for investors to evaluate these factors with the naked eye.


Investors should not simply opt for the cheapest sports park manufacturer as quality and safety should be the top priority. As the old saying goes, good quality items are not cheap, while cheap items are often of low quality. There is no such thing as high-quality indoor sports park equipment at a low price; instead, investors should consider the cost-performance ratio in their decision making.

Choosing cheaper equipment that lacks quality can result in frequent breakdowns, leading to an increased risk of injury and health issues for the users. Repairs are often time-consuming and expensive, which can impact the operation of the indoor sports park. Therefore, it's important to invest in high-quality equipment that is reliable and safe in the long run.

Misunderstanding 2: More amusement equipment equals a better indoor sports park

Many investors believe that adding more equipment to their indoor sports park will attract customers and keep them engaged for longer. While this may be true to some extent, it's important to consider the size of the venue and ensure that there is enough space for each piece of equipment to ensure that customers can enjoy every project.

In the pursuit of enriched projects, some manufacturers may fill the entire site with equipment, without leaving any space for passageways. However, this approach can be counterproductive as reserved passages for each equipment can capture the attention of visitors and ultimately attract more customers, increasing profits. Blindly adding equipment without any space can lead to an overcrowded and disorganized feeling, adversely affecting the gaming experience.

While equipment is important, the core competitiveness of an indoor sports park is not solely based on the number of pieces of equipment. Proper site planning and ensuring that each piece of equipment has ample space to create a complete play experience are crucial elements that will make the indoor sports park more attractive to customers.

In summary, while it's essential to consider the number of pieces of equipment, it is equally important to consider site planning and ensuring each piece of equipment has enough space. Doing so will ensure that customers can enjoy every aspect of the indoor sports park, creating a complete and satisfying experience.

Misunderstanding 3: Blindly following popular internet celebrity sports park projects

Some sports park investors may blindly follow the trend by choosing amusement projects that are popular on the internet recently. However, this approach may not be suitable depending on the size and positioning of the venue, and it's essential to give up certain projects that may not work for the targeted customer base.

Moreover, over-saturation of similar amusement projects can create unnecessary confusion and competition, ultimately separating the customer base. It's important to note that after an indoor sports park opens, the amusement equipment will typically not be replaced in the short term. Therefore, the playability, safety, and novelty of the venue during this period are crucial to its success.

Conducting thorough market research before opening the indoor sports park and determining the appropriate theme is critical to achieving a differentiated advantage. Therefore, operators must not only observe whether amusement projects are innovative, but also take into account market conditions and combine them with the venue's own needs to ensure that the indoor sports park is tailored to meet local amusement demand.

In summary, blindly following popular internet celebrity sports park projects may not be the best approach for every indoor sports park. By assessing market needs and conducting thorough research, investors can create a differentiated advantage and become successful in the competitive indoor sports park market.

Misunderstanding 4: Indoor sports park franchise and operation services are unnecessary

Some confident investors may believe that franchised indoor sports park brands' operational guidance and training are redundant and merely an attempt to raise prices. However, opening an indoor sports park is a complex process, and joining a powerful indoor sports park brand can save time, effort, and worry, resulting in quick profits and shortening the learning curve.

Furthermore, the success of an indoor sports park depends on several factors such as venue design, project integration, lighting use, decorative elements, material selection, and more. If an indoor sports park can outshine its competitors in these areas, it has a greater chance of success and higher profitability.

Joining a strong brand design and operation management team provides access to excellent design plans and a variety of sports park marketing plans and strategies. This team also has the calm mind and market analysis capabilities to support and guide the investor throughout the process.

In summary, the decision to join an indoor sports park franchise and operation service depends on the investor's needs and preferences. However, joining a strong brand with a proven track record and a team of experienced professionals can ultimately lead to greater success and profitability.

investing in an indoor sports park requires attention to detail and careful planning, from market research to equipment selection, to venue design, and the choice of a professional operation team. Continuous optimization, innovation, and sustainability should also be at the forefront of operations.

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