What Should Be Done in The "new Investment Hotspot" Indoor Kids Park?

All for kid, for everything for kid, kid's parks integrating education, health and entertainment have become a new investment hotspot in the century. The establishment of indoor kid's parks has gradually become an unstoppable development trend. As residents' living standards continue to improve and consumption concepts continue to update, the kid's market will become broader. The concentration of the kid's playground market is low. There are fewer monopoly companies developing across regions and larger profit margins; consumers are now increasingly Emphasize quality and depth, and emphasize personalized and differentiated play experience.

01 Cross-business portfolio operation

A good indoor kid's park must have its own characteristics and have a keen insight into the market. If you simply put in amusement equipment, it can easily lead to homogeneity.

Suggestion: Cross-industry cooperation can be carried out with institutions related to the nature of kid, and various service projects can be introduced. The most important thing is to highlight personalization. In addition, it is necessary to introduce many non-amusement formats and rely on a park system that supports multiple formats, so as to achieve sales growth corresponding to the increase in passenger flow.

02 Develop the “IP commercialization” model

"Animation IP" itself has a huge fan effect. The "animation IP + kid's park" model, based on the fan flow effect it brings, can make kid's theme parks more dramatic, flexible and imaginative, allowing kid to play in different Look at anime IP from a different perspective.

In the future development of the kid's industry, "animation IP + business" will form a new product model. Many kid's amusement park businesses have seen the possibility of combining animation and amusement parks, and have begun to deepen vertical cultivation of content, leading to the "animation IP" boom.

03 Consumption scope extended to adults

In the park's operating model, although the core focus is on kid, it is parents who ultimately pay the bill, so parents are introduced to participate in kid's entertainment, which can increase parent participation and achieve parent-child interaction.

The project's age-appropriate atmosphere is 70% kid + 30% adults. The integration of many business formats will introduce parents to participate in kid's entertainment and realize parent-child activities.

04 Integrate the industrial chain

The indoor kid's playground brand independently builds the entire industry chain, refines its own business, and the market mechanism integrates the refined brands to create higher attractiveness. Open up the entire industrial chain, increase potential income projects, and lay the foundation for the sustainable development of the brand.

This kind of theme derivation not only reflects a certain theme on the amusement equipment, but also sets up kid's theme restaurants, theme derivatives sales stores, etc., to achieve the efficiency of the business area.

When there is a market, there is competition, and when there is competition, there are winners and losers. Business has no boundaries. Any business, including kid and shopping, can be integrated to achieve common profits for everyone.

05 Theme segmentation

If a kid's paradise wants to highlight differentiated operations, it needs to be segmented in terms of positioning. For example: the paradise needs to target kid of different ages; there must be differences in services, so that kid can have fun and be willing to come back next time; businesses must learn to cross-border If their kid can make friends or learn relevant knowledge in the park, parents will be more willing to pay. Find ways to meet local market consumption and create distinctive things to attract the market.

As the experience design trend of park projects in recent years has improved user experience and kid's cognitive abilities, the research and development of indoor kid's park amusement facilities has gradually moved closer to the kid's world in a dynamic direction to meet kid's emotional needs.

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